Terms & Conditions

1. Acceptance of These Terms

By accessing or using this website, submitting information through our forms, requesting a demonstration, or otherwise interacting with Bradley Response Systems LLC (“Bradley Response Systems,” “BRS,” “we,” “us,” or “our”), you agree to these Terms & Conditions.

If you do not agree with these terms, you should not use the website or submit information through our online services.

2. About Bradley Response Systems and CallBridge

Bradley Response Systems LLC provides managed customer-response services and related business technology solutions.

CallBridge is a Bradley Response Systems service designed to help businesses manage incoming customer communications, including calls, lead information, appointment requests, notifications, and related customer-response workflows.

Certain Bradley Response Systems services may also include website, CRM, automation, scheduling, review-request, reputation-management, and related business technology services.

3. Website Use

You may use this website for lawful informational and business purposes.

You agree not to:

• Use the website for unlawful, fraudulent, or deceptive purposes
• Attempt to gain unauthorized access to systems or accounts
• Interfere with or disrupt website operation
• Introduce malicious code, malware, or harmful software
• Use automated tools to abuse or overload the website
• Misrepresent your identity or affiliation
• Use website content in a manner that violates intellectual-property rights
• Attempt to circumvent security or access controls

4. Demonstrations and Information Requests

Information provided during a demonstration, consultation, sales call, or website interaction is intended to explain Bradley Response Systems services and capabilities.

A demonstration does not guarantee that every demonstrated feature will be appropriate, available, or configured identically for every client.

Final service features, pricing, setup requirements, implementation scope, and commercial terms are governed by the applicable proposal, Client Service Order, Service Agreement, or other written agreement accepted by the parties.

5. Artificial Intelligence and Automated Technology

CallBridge and certain Bradley Response Systems services use artificial intelligence, automation, and other software-based technologies.

Automated systems may assist with functions such as answering common questions, collecting lead information, scheduling appointments, routing requests, generating summaries, triggering workflows, and assisting with customer-response operations.

AI-generated or automated responses may occasionally be incomplete, inaccurate, unexpected, or inappropriate for a particular situation.

Bradley Response Systems works to configure and optimize managed systems but does not guarantee that artificial intelligence or automation will produce a perfect result in every interaction.

6. No Guaranteed Business Results

Bradley Response Systems does not guarantee any specific number of:

• Calls
• Leads
• Appointments
• Customers
• Sales
• Revenue
• Reviews
• Positive reviews
• Search rankings
• Google Maps placement
• Conversion rates

Business results depend on many factors outside our control, including pricing, service quality, availability, competition, customer demand, sales practices, local market conditions, and third-party platforms.

7. Pricing and Service Information

Prices, package descriptions, features, promotional offers, setup charges, and other service information displayed on the website may change from time to time.

Website pricing is intended as general commercial information unless a separate written agreement expressly states otherwise.

Negotiated pricing, promotions, discounts, custom work, or special terms may be documented separately.

8. Client Agreements

Businesses purchasing Bradley Response Systems services may be required to accept a separate Service Agreement, Client Service Order, proposal, payment authorization, or other commercial document.

If these website Terms & Conditions conflict with a signed or electronically accepted client agreement concerning paid services, the client agreement controls with respect to those paid services.

9. SMS, Email, and Telephone Communications

If you voluntarily provide contact information, Bradley Response Systems may contact you in connection with your inquiry, demonstration request, account, service relationship, or other authorized purpose.

Where required by law, marketing or promotional communications will be sent only with appropriate consent.

Message frequency may vary. Message and data rates may apply.

Where applicable, you may reply STOP to eligible SMS messages to request that future messages of that type stop and HELP for assistance.

Transactional, service-related, billing, account, or security communications may be treated differently from marketing communications.

10. Review and Reputation Services

Certain Bradley Response Systems services may assist business clients with requesting legitimate customer feedback or reviews.

We do not guarantee that a customer will leave a review, that a review will be positive, or that review activity will result in a particular search ranking or Google Maps position.

Review platforms such as Google are independent third parties and maintain their own rules, policies, algorithms, and terms.

11. Third-Party Services

Bradley Response Systems services may rely on or integrate with third-party providers, including:

• Telecommunications providers
• Messaging and email providers
• Artificial-intelligence providers
• Cloud infrastructure providers
• CRM platforms
• Scheduling and calendar services
• Payment processors
• Domain and DNS providers
• Google and other review platforms
• Analytics providers

We do not control the availability, pricing, policies, algorithms, functionality, or performance of independent third-party services.

Third-party outages, policy changes, API changes, pricing changes, or technical limitations may affect Bradley Response Systems services.

12. Intellectual Property

Unless otherwise stated, the website, CallBridge branding, Bradley Response Systems branding, written content, graphics, layouts, templates, workflows, service descriptions, and other original materials are owned by Bradley Response Systems LLC or used with appropriate permission.

You may not copy, reproduce, distribute, modify, sell, license, or commercially exploit Bradley Response Systems intellectual property without written permission, except as allowed by law.

Client-owned trademarks, logos, photographs, business information, and other client-provided content remain the property of their respective owners.

13. Website Content and Accuracy

We make reasonable efforts to keep website information accurate and current.

However, website content may occasionally contain typographical errors, outdated information, omissions, or descriptions that require clarification.

Bradley Response Systems may update, correct, remove, or modify website content at any time.

14. Privacy

Our collection and use of personal information is described in our Privacy Policy.

You can review the Privacy Policy at:

Bradley Response Systems Privacy Policy

15. Security

You agree not to attempt to compromise, probe, test, bypass, or defeat security measures associated with the Bradley Response Systems website or services without authorization.

No internet-based service can be guaranteed to be completely secure or continuously available.

16. Disclaimer of Warranties

To the maximum extent permitted by applicable law, the public website and general website content are provided on an “as is” and “as available” basis.

Bradley Response Systems makes no guarantee that the website will always be uninterrupted, error-free, or free from all technical problems.

Any express service commitments made to paying clients are governed by the applicable client agreement.

17. Limitation of Liability

To the maximum extent permitted by law, Bradley Response Systems LLC and its owners, personnel, and contractors will not be liable for indirect, incidental, special, exemplary, punitive, or consequential damages arising solely from use of the public website.

Limitations applicable to paid client services are governed by the applicable Service Agreement or other written client agreement.

Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited.

18. Indemnification

To the extent permitted by law, you agree to be responsible for claims, losses, liabilities, or expenses arising from your unlawful misuse of the website, infringement of third-party rights, unauthorized use of Bradley Response Systems intellectual property, or violation of these Terms.

19. External Links

The website may contain links to third-party websites or services.

These links are provided for convenience or functionality and do not necessarily constitute endorsement.

Bradley Response Systems is not responsible for the content, privacy practices, security, availability, or terms of independent third-party websites.

20. Changes to These Terms

We may update these Terms & Conditions periodically to reflect changes in our website, services, business practices, technology, third-party providers, or legal requirements.

When these Terms are updated, the effective date displayed at the top of this page will be changed.

Continued use of the website after updated Terms become effective constitutes acceptance of the updated Terms to the extent permitted by law.

21. Governing Law

Unless applicable law requires otherwise, these Terms & Conditions are governed by the laws of the State of Tennessee, without regard to conflict-of-law principles.

22. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will remain in effect to the maximum extent permitted by law.

23. Entire Website Agreement

These Terms & Conditions and the Privacy Policy constitute the general terms governing public use of the Bradley Response Systems website.

They do not replace a separately executed Service Agreement, Client Service Order, or other written agreement governing paid services.