Privacy Policy

1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide, including:

• Name
• Business name
• Email address
• Telephone number
• Business address or service area
• Appointment or scheduling information
• Information submitted through contact forms
• Information provided when requesting a demonstration
• Communications you send to us
• Information necessary to establish or manage a client account
• Billing and transaction-related information
• Business information supplied for configuration of CallBridge or other Bradley Response Systems services

Clients may also provide information necessary to configure their services, including business hours, services offered, FAQs, service areas, employee or contact information, calendars, routing preferences, website content, and other business information.

Calls and Communications

When you interact with CallBridge or another communication service operated or managed by Bradley Response Systems, information may be collected during the interaction.

Depending on the configuration and applicable law, this may include:

• Telephone number
• Caller name
• Date and time of communication
• Call duration
• Information provided during the conversation
• Appointment or service-request information
• Call transcripts or summaries where enabled
• Call recordings where enabled and legally permitted
• SMS or email communications
• Interaction outcomes and related system activity

Automated or artificial-intelligence-assisted technologies may process communications to respond to inquiries, collect information, schedule appointments, route requests, generate summaries, or perform other configured functions.

2. Information Collected Automatically

When you visit our website or use certain online services, we or our service providers may automatically collect technical information such as:

• Internet Protocol (IP) address
• Browser type
• Device type
• Operating system
• Referring website or source
• Pages viewed
• Dates and times of visits
• Website interactions
• Cookie or similar technology information
• General geographic information derived from an IP address
• Diagnostic and performance information

We may use cookies, pixels, analytics technologies, and similar tools to operate the website, understand usage, improve performance, remember preferences, and evaluate marketing effectiveness.

Browser settings may allow you to limit or disable certain cookies. Disabling cookies may affect some website functionality.

3. How We Use Information

• Provide, configure, maintain, and improve our services
• Respond to inquiries and demonstration requests
• Communicate with prospective and existing clients
• Operate CallBridge and related customer-response services
• Process and route calls, messages, leads, and service requests
• Schedule or manage appointments
• Send requested or service-related communications
• Provide client notifications
• Maintain CRM and customer-response systems
• Provide website, web chat, and lead-capture functionality
• Operate review-request and reputation-management functionality
• Analyze service performance
• Identify opportunities to improve client configurations
• Troubleshoot technical problems
• Protect our systems, clients, and users
• Prevent fraud, misuse, or unauthorized access
• Maintain business and transaction records
• Comply with legal and regulatory obligations
• Enforce agreements and policies
• Develop and improve Bradley Response Systems services

We may also use aggregated or de-identified information for analytics, service improvement, planning, and business purposes where permitted by law.

4. Artificial Intelligence and Automated Systems

CallBridge and certain Bradley Response Systems services use artificial intelligence and automated technologies.

These systems may process information supplied during calls, messages, website interactions, or other communications to perform configured functions such as:

• Responding to common questions
• Collecting caller or lead information
• Identifying the purpose of an inquiry
• Scheduling appointments
• Routing information
• Creating summaries
• Triggering authorized workflows
• Assisting with customer-response operations

Automated systems may occasionally produce incomplete, inaccurate, or unexpected responses. Bradley Response Systems monitors and optimizes managed systems but does not represent that automated technology will perform perfectly in every interaction.

Where disclosure or consent is legally required for automated communications, call recording, messaging, or other functionality, Bradley Response Systems and its clients may implement appropriate notices or consent mechanisms.

5. Information We Process on Behalf of Clients

Bradley Response Systems provides services to other businesses. When CallBridge or another BRS service interacts with a customer, prospect, caller, or website visitor on behalf of one of our business clients, some information may be processed at the direction of that client.

In those circumstances, the business client may independently determine how certain information is collected and used.

Questions specifically concerning a client's use of your information may need to be directed to that business.

Bradley Response Systems may process such information as necessary to provide, maintain, secure, troubleshoot, and improve the contracted service and as otherwise permitted by applicable agreements and law.

6. How We Share Information

Bradley Response Systems does not sell personal information in exchange for money.

We may disclose information to service providers and other parties when reasonably necessary to operate our business or provide our services.

These may include providers supporting:

• Website hosting
• CRM and business-management systems
• Telecommunications and telephone services
• SMS and messaging
• Email delivery
• Artificial intelligence
• Cloud infrastructure
• Scheduling and calendars
• Payment processing
• Domain and DNS services
• Analytics
• Customer support
• Security and fraud prevention
• Professional services

We may also disclose information:

• With your consent or at your direction
• To fulfill a request you make
• To a Bradley Response Systems client when the information was collected on that client's behalf
• When reasonably necessary to investigate fraud, abuse, security incidents, or violations of our agreements
• When required by law, subpoena, court order, or lawful governmental request
• To protect the rights, safety, property, or security of Bradley Response Systems, our clients, users, or others
• In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction

7. SMS and Telephone Communications

If you provide a telephone number and consent to receive communications where consent is required, Bradley Response Systems or a business using our services may contact you as permitted by applicable law and according to the consent provided.

Message frequency may vary. Message and data rates may apply.

Where applicable, you may reply STOP to eligible SMS messages to request that further messages of that type stop and HELP for assistance.

Consent to receive marketing communications is not a condition of purchasing goods or services unless otherwise permitted by law.

Transactional, account, security, or service-related communications may be treated differently from marketing communications under applicable law.

8. Email Communications

We may send administrative, transactional, service-related, or other authorized emails.

Where required, marketing emails will provide an appropriate method for unsubscribing from future marketing communications.

Unsubscribing from marketing communications does not necessarily prevent us from sending important transactional, account, billing, security, or service-related messages.

9. Reviews and Reputation Management

Certain Bradley Response Systems services may help business clients request legitimate customer feedback or reviews.

Information may be used to send authorized review requests or direct customers to third-party review platforms.

Bradley Response Systems does not guarantee a particular review, rating, review volume, search ranking, or Google Maps position.

Third-party review platforms operate under their own privacy policies and terms.

10. Payment Information

Payments may be processed through third-party payment processors.

Bradley Response Systems may receive information concerning a transaction, such as payment status, amount, date, billing contact information, or limited payment-method information.

Full payment-card information may be collected and processed directly by the applicable payment processor rather than stored by Bradley Response Systems.

11. Data Retention

We retain information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business records, resolving disputes, enforcing agreements, meeting legal obligations, maintaining security, and protecting legitimate business interests.

Retention periods may vary depending on the type of information, service configuration, client instructions, legal requirements, and operational needs.

Information may also remain in backups or third-party systems for a period of time according to applicable technical and provider retention processes.

12. Data Security

Bradley Response Systems uses reasonable administrative, technical, and organizational measures appropriate to the nature of the information and the services we provide.

However, no website, telecommunications system, cloud platform, AI service, database, or internet transmission can be guaranteed to be completely secure.

You should avoid sending highly sensitive information through ordinary email, website forms, SMS, or other channels unless specifically requested through an appropriate method.

13. Third-Party Websites and Services

Our website and services may contain links to or integrate with third-party websites, applications, platforms, or services.

Bradley Response Systems does not control the privacy practices of independent third parties. Your interaction with those services is subject to their own privacy policies and terms.

14. Children's Privacy

Bradley Response Systems services are intended primarily for businesses and adults and are not directed to children under 13.

We do not knowingly seek to collect personal information directly from children under 13 through our website for marketing or commercial purposes.

If we learn that information from a child was collected in a manner inconsistent with applicable law, we will take reasonable steps to address the situation.

15. Privacy Rights and Requests

Depending on where you reside and applicable law, you may have rights concerning personal information, which may include the ability to request:

• Access to certain personal information
• Correction of inaccurate information
• Deletion of certain information
• Information about how information is used or disclosed
• Withdrawal of certain consent
• Opt-out from certain communications

These rights are not absolute and may be subject to exceptions.

If Bradley Response Systems processes information solely on behalf of one of our business clients, we may direct your request to that client when appropriate.

We may take reasonable steps to verify a request before acting on it.

16. Do Not Track and Browser Controls

Some browsers provide “Do Not Track” or other privacy preference signals.

Because standards and legal requirements concerning these signals continue to develop, our response may depend on the technology involved and applicable law.

You may also use browser and device controls to manage cookies and certain tracking technologies.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, third-party providers, or legal requirements.

When we make changes, we will update the effective date displayed at the top of this policy.

Material changes may be communicated through additional methods when appropriate or legally required.